A Problem Solving Solution For Your Real Estate Needs
InvestNext
Steering the helm of our Go-To-Market initiatives, I've masterfully orchestrated strategies for every product feature launch and introduction of new functionalities. My hands-on approach involves rigorous A/B testing, which has been pivotal in discerning the most resonant messaging and crystallizing our Ideal Customer Profile (ICP). This strategic focus has been instrumental in driving notable surges in both revenue and product feature adoption. Dive in to witness the breadth and depth of my contributions!
Conference Work
From inception to execution, I've masterfully navigated the multifaceted world of conferences. Delving deep into research, crafting compelling assets, and ensuring every touchpoint resonates with our brand's ethos. My focus remains unwavering: to prominently position our brand before our target audience, while seamlessly aligning with the impeccable image we aim to portray.
Webinar Development
Worked directly with CX, Product, and Sales to build a webinar structure for both new products released and key feature demonstrations. This not only helped customers adopt new features with ease but also allowed potential customers to see the features in action leading to an increase in sales leads.
Most notably was average 200 attendees!
PPC Ad Development
Conceptualized and executed a diverse array of direct-to-consumer advertising campaigns across multiple platforms, including LinkedIn, Google, Microsoft, Instagram, YouTube, Reddit, X, and Meta. These campaigns were pivotal, driving over 62% of our total direct marketing leads. Through meticulous A/B testing and invaluable insights from customer feedback, we not only honed our ideal customer profile (ICP) but also crafted solution-oriented messaging that has since become the communication cornerstone for our entire organization.
Product Video Creation
Guided the direction and editing of a comprehensive range of video content, encompassing both promotional and educational product videos. Through this multimedia approach, I aimed not only to enlighten our customers about our product's full spectrum of capabilities but also to ignite enthusiasm for our newest features, while reinforcing our brand's commitment to user empowerment and innovation.
Content Development
Oversaw the execution and creation of all content marketing, creating much-needed white pages, proposals, and competitor comparison charts for sales enablement. As well as increased blog content production with specific SEO targeting increasing organic traffic by 53% and getting us in the 4th spot above most competitors, when searching "real estate investment management tools".
Email Marketing
In the realm of email marketing, I've achieved significant milestones that underscore my expertise and commitment to excellence. These achievements encompass: a remarkable 63% surge in product adoption within the first two weeks of a product launch; the design and execution of instructive webinars tailored to both new and prospective customers, consistently drawing an impressive average attendance of 200; and the strategic development of drip campaigns, meticulously curated to rekindle customer engagement, successfully curtailing churn rates by an impactful 22%.