Your Virtual Food Kitchen
Scratch Kitchen
Was a key player in the launch and go-to-market strategy for the back-end B2B software and individual proof of concept brands. I worked closely with the product development team to use key customer research and direct market understanding to develop cutting-edge unique features like an internal CRM/Loyalty program tracker to not only increase overall software sales but increase the direct-to-consumer revenue efforts as well.
Loyalty Program Development
Developed and executed the building of a customer loyalty program launching, lifecycle email marketing drips, to engage, and foster customer loyalty, raising customer return purchases by 68% and reduced customer churn by 46%. Leveraging specific brand and product messaging to directly build brand loyalty.
Story Development
Past developing marketing for the software, I also worked to weave and cultivate brand alignment throughout individual sub-brands to still align with our overall core brand messaging, a "Virtual Food Hall", working to connect customers to not just the software but the brand.
Branding
Integral for expanding and growing the brand through developing the proof of concept. In order to do so we launched over 32 internally connected ghost kitchens that in lined with the software development. I lead in logo and brand development all the way from concept to the actual product photography. Making sure all brands had unique stand alone elements but also would function under the unbrella of the SK brand.
PPC Ad Development
Created various testing campaigns for direct-to-consumer ads for both the main Scratch Kitchen brand and individual concepts. Including adds to download our personal order online app.
