Ibotta
Ibotta: Empowering Retail and Consumer Engagement
B2B - Ibotta Performance Network (IPN)
The Ibotta Performance Network (IPN) is an AI-powered platform that helps brands and retailers deliver targeted ad solutions, driving personalized offers and optimizing campaign performance. It enables businesses to engage consumers more effectively, boost ROI, and expand partnerships.
B2C - Cashback App
Ibotta’s cashback app allows users to earn savings on everyday purchases by submitting receipts or linking loyalty cards. With millions of active users, Ibotta delivers valuable consumer insights to brands while offering real cash-back rewards to users.
Sales Enablement
At Ibotta, I led the development and execution of sales enablement strategies, equipping the sales team with the tools, training, and resources to drive revenue growth. I created engaging product demos, sales decks, sales playbooks, and feature documentation, all aligned with customer needs, key pain points, and our core differentiators. These assets empowered the team to be more successful, ultimately increasing closed deals and driving business growth.
Product Positioning
At Ibotta, I led the development and execution of sales enablement strategies, equipping the sales team with the tools, training, and resources to drive revenue growth. I created engaging product demos, sales decks, sales playbooks, and feature documentation, all aligned with customer needs, key pain points, and our core differentiators. These assets empowered the team to be more successful, ultimately increasing closed deals and driving business growth.